Every year more and more taxpayers choose to use a self-prep DIY software to prepare their tax returns. As a tax professional, it may seem hard to compete against something so easy and inexpensive. It’s important to remember that tax professionals are able to offer much more than just tax preparation. Keep in mind that your customers are already trusting you with their sensitive financial information, so you have the opportunity to offer other financial services as well such as credit repair, bookkeeping, accounting services, and more.
Like any good business, the more services you offer, the more likely a client is to remain with you. It is also a great opportunity to eliminate the conversation around your pricing. If they are receiving 2-3 additional services from you, they will not be as concerned about the price of your prep fees. This is called creating a “sticky” client.